Phase I.I- R & D

Beer Brings Bliss

IMG_20140923_211125Say that 5 times fast!  Beer Brings Bliss- beer bringz blizz- beer bwings blish- forget it!

In the last few weeks, I’ve immersed myself in the craft beer culture… I almost did an ice-bucket-beer-challenge to pour in my mouth, but didn’t want it to catch on, and have everyone and their mamas do it!  That would have been a lot of wasted beer- and we are in a draught crisis.  I just wonder whether all those people actually donated to ALS, or if it was just an excuse to be on video.  -I’m just saying!

Back to beer… here are the top 3 things that I learned during my craft beer fiascos:

1.  It’s the best time in history to be a beer drinker (also the most confusing)!!!

2.  When it comes to beer, looks are an important indicator- much like some things in life!

And 3.  When tasting, wine drinkers spit, but beer drinkers happily swallow!!!  {Pause for snicker}

Conclusion:  I don’t like the bitters, I don’t like the sours, I am officially a Belgium Ale kind of a gal!  This doesn’t mean that I won’t have other craft options at the book bar, it just means that after 12 years of legally drinking, I finally know what I like!

The one and only issue that I had on my missions was that some places had very long beer menus.  I’m talking like wizard and his scroll long.  Not to mention that I didn’t recognize any names!  I get having variety, but too many choices turned the experience from eagerly curious to crazy confusing!!  I like seeing some familiar names, and I’d like to choose from a selection that doesn’t make me feel like I am being punished with a reading assignment.  I just want my cold, aromatic, hint of citrusy goodness!

I’ve just finished the craft beer side of my menu, and I’m keeping it simple!!!  After much research of beer options, menu design, and overall customer satisfaction, I’ve decided to have only seven of your favorite and familiar craft beers on tap and seven of the most popular and trending bottled crafts.  Just like in craps, seven is the lucky number!!!

I’m very excited to be talking about part of the menu, because that means that all of the big stuff of building the bar are coming along!!!  Cheers ya’ll!

“Go confidently in the direction of your dreams.  Live the life you have imagined.”  -Henry David Thoreau

Excitement and Anticipation that Tickles your Tummy

Hi Everyone,

I received a very important email today… it was from the Small Business Development Center, which said, “We believe that you have already taken the necessary steps needed and we recommend that you speak to an advisor to continue developing your business…”  (SQEEEEEEEAL!!!)  Reading that email literally made me feel like I just got accepted to my first choice university!!!  -Actually, I don’t know what that’s like… because I was accepted by my last choice university, but that’s okay, you get the drift!!!  (No dis on CSULB, I owe many things to those four incredible years!)

So, now it’s about to get crazy up in here!!!!  Like most situations in life, I will compare this journey to a rollercoaster.  These past 2.5 weeks of brainstorming and researching has felt like eagerly standing in a long line preparing myself to get on the ride, meanwhile considering backing out due to fear!  But now, I’m at the front of the line and I’m next!!  I was always one of those kids that wanted to sit in the last car to get the strongest whip!  You know that feeling of excitement and anticipation that tickles your tummy right when you’re about to take off!!!  Then when the ride finally starts and you’re slowly climbing that track and you feel the clicking of the ride under your seat, and the nerves and the butterflies are stirring the pit of your stomach (aaaahhhh)… that is what I feel like right now!!!  “Excited” would be a serious understatement!

I suppose I should first tell you what having an advisor means.  It means that a business professional whose expertise is in opening up bars will be working with me one-on-one to create my overall scope of work, my timeline, understand all legalities, logistics, industry knowledge, market strategies, finding commercial space, and financing options… all the sexy terms that a hungry young entrepreneur needs to know!!!  (mmm, delicious!)  I can’t wait to get started!

As promised in taking you through my journey:  Last week I did some “field work” and checked out a few bars and coffee shops.  Drinking on the job is just sooo hard, but someone’s gotta do it!  So, I video taped a few of my visits.  I wish I could have done a better job using my video camera, but I didn’t… so if you want to see a poor display of videography, check out a couple of my visits:

https://www.youtube.com/watch?v=2oEjivL-2F4

https://www.youtube.com/watch?v=f4keflZRir0

P.S.  I will learn how to put videos on the site… getting there!

I’ll blog again soon…Thanks for staying tuned to my blog!!

Here’s my rollercoaster!!!

 Go confidently in the direction of your dreams. Live the life you have imagined. –Henry David Thoreau

Or maybe if movie quotes speak to you better:  I feel the need-the need for speed.  -Maverick and Goose, Top Gun