Bringing Sexy Back…

…I’m not referring to Justin Timberlake!  And I’m definitely not referring to a tasteless act by Hanna Montana’s alter ego!  But on that note, do you think that fromer Disney female stars feel compelled to make a point that they are no longer little girls anymore!?!?  Britney Spears and Christina Aguilera went through it!  -Darn, I just wasted 10 seconds of my life typing the last 2 sentences!!!  Anyway, back to my blog, the title here refers to this subconscious yet accurate idea that sex sells!

Do you know that making things a bit sexier adds dollars to your pocket??!  Before I continue, shake it off, and get your head out of the gutter!  I’m talking about restaurants and bars that subliminally place degrees of “sexy” in order to add to their profit!  Why do you think there are sushi rolls named, “Sexy Girl, Vegas Roll, and Love Roll??”  That’s not made up from thin air!  Believe it or not there are “Menu Engineer Consultants” who design menus in such a way that it brings in the highest potential of profit.  Yes, that vocation really does exist!!!  I’d like to know where one applies for a job like that?  Could it be CareerBuilder.com??  These Consultants will place food on a menu in a very specific order, so that you order the more expensive dish.  They also change the names of dishes to evoke a greater interest and add a few more “sexy” adjectives.  Here’s an example.  Lets take a plain basic burger at Chili’s, which is called the “Old Timer,” priced at $7.34.  Now, add a layer of warm tangy bbq sauce, 2 strips of thick crisp bacon, and name it after a rock star, “The Sting Burger!”  Suddenly, you’re gladly paying a whopping $8.99!!!  Funny how that works!  (No pun intended from transitioning Old Timer to Sting {but that’s funny!})  Now, think about selling 1000 of these saucy, juicy Sting burgers and you’ve just increased your cash flow by $1,650.00!!!  Now do that with several of your menu items and now you’re talking about a sizable cash flow increase with very minimal recipe add ons.  That’s the kind of algebra I can work with!!

Now, moving down the spectrum of other subliminal marketing, have you ever thought about how colors affect mood??  Unless you’re a psych major or a advertising person, you may not have thought too much about it!  By the way, those mood rings have nothing to do with indicating your mood.  Shocker, right!!  Anyway, let me tell you what the interior color scheme for The Brass Lamp is going to be.  It’s going to be BLACK, BURGANDY, and LATTE.  (Let that sink in for a second.)  Black:  Is the color of authority and power.  But more importantly, black is slimming :)!  Burgundy:  is an emotionally intense color which represents love and attraction.  Latte (off white, or mother of pearl, if you will): denotes a classic, pure, and elegant feeling.  So, my point is, when you go to The Brass Lamp, you’ll feel powerful, thin, attractive, and classy all at the same time.  Who doesn’t want that!?  Those feeling are what will bring you back over and over again resulting in cash flow to my pocket!  That’s textbook right there, Baby!  And I was starting to think that my Psychology degree from 10 years ago wasn’t going to do me any good!!

Speaking of bringing sexy back… It doesn’t look like much now, but wait until you feel thinner in here!!!  I’ve looked at 6 different places for the future home of The Brass Lamp so far, and here are just a few spots.  Good thing I enjoy interior design, otherwise, it’d be impossible to envision my design concept here!

Across from BeachStripmall

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